Let us introduce ourselves


Market Intelligence Tools

That offer unique insight into future student behavior and trends


Consultancy services

That transform prospective student tracking and optimise conversion


Analytic support

From training to auditing to ensure you are maximising traffic to your website

Meet the insights team

We have the resources to help and support over 6,000 global providers with over 400,000 programs

Henry Baggridge – Senior Data Analyst

Henry is our in-house data analytics expert and has been responsible for implementing and monitoring the performance across all sites within the Hotcourses Group portfolio. With a keen interest in tracking and performance monitoring he now shares his knowledge with university teams through bespoke consultancy work, a professional training program which he hosts once a month and ongoing analytics support.

Aaron Porter – Director of Insights

Aaron has responsibility for sharing trends and insights across the global suite of websites to inform and support education providers in their marketing and recruitment plans. Before Hotcourses, Aaron was President of the National Union of Students and has also served as a non-executive director on a number of sector bodies, including UCAS, the HE Academy and the Office of Independent Adjudicator.

Bernard Kingston – Creator, The Complete University Guide

Bernard is now a university consultant, having spent many years working in the higher education sector. His past roles include Director of the Careers Advisory Service and Director of International Affairs at the University of Sheffield. He is a past president of the Association of Graduate Careers Advisory Services (Agcas) and has advised governments and universities in Asia, Africa, Australia and the UK.

International recruitment demand tool

Observe insights, trends and patterns into prospective international students researching their Higher Education options at global, country and institution level. Over the past two years we have logged over 10 million monthly page views, tracked 200 separate metrics and crunched over 2 billion individual pieces of data

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Using insights to create bespoke research projects

We’ve worked in partnership with universities and higher education providers to help inform the education sector on the state of the market. Here are some examples of our most recent work:

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What our customers say

University of Chester

Jonathan Pritchard, Head of International University of Chester

“This tool will provide us with real time market intelligence on future students, which is non-existent in the sector.”

University of Adelaide

John Connolly, Associate Director, Applicant Services at University of Adelaide

“The Hotcourses data supports our prospect targeting and enables evidence-led discussions with colleagues across our institution. Combined with other sources of data and insights, it helps us to make improved decisions on spend and to better understand demographic and program demand versus competitors.”


Are you able to measure your business outcome, rather than just count visitors to your site? Through our services you will be able to understand the fundamental aspects of effective digital marketing, from identifying users of your website & tracking the effectiveness of marketing campaigns, to improving user experience

International survey
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Adult learning survey
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Higher education survey
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