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Throughout the year our expert team is on the road, either hosting our own events, or attending others. From conferences and keynote presentations to awards and 1-day workshops, we like to share our knowledge with the sector. Find out what’s coming up below.

Upcoming events

Strategic Marketing Institute 2018

 

30 January- 1 February, York, United Kingdom
We are proud to announce our official primary sponsorship of CASE’s Strategic Marketing Institute 2018. This 3-day event explores what it means to be an outstanding marketer in the international arena. Hotcourses Group will be presenting and participating in two sessions.

 

Tuesday, 30 January 2018, 7.30pm

Jonah Duffin, Chief Marketing Officer of Hotcourses, will be sharing his expert insights during an after-dinner presentation.

 

Wednesday 31 January 2018, 1.30-2.30pm, Main Plenary

The Student Experience as an Expression of Brand Values: Jonah Duffin will be joining Helen Pennack (University of Warwick) and Justin Cole (Sheffield Hallam University) for a panel discussion on the way the student experience is an expression of brand values and how this is changing.  The session will be chaired by Tricia King. 

 

Find out more here: http://www.case.org/Conferences_and_Training/Strategic_Marketing_Institute_2018.html

CASE Advancement Conference in the Middle East

5 – 7 February 2018, Dubai, UAE

Hotcourses Group will be presenting at the inaugural CASE Advancement Conference in Dubai, which aims to bring international best industry practices to universities and schools in the Middle East and surrounding regions.

 

Monday, 5 February, 3:45- 4:45pm, The University of Wollongong, Dubai:

Jonah Duffin, Chief Marketing Officer of Hotcourses, will be presenting on best practice in digital marketing to aid student recruitment.

Prospective students are making complex, expensive and often life-changing decisions in tumultuous socio-economic times. They have more global choice and English-taught programmes to choose from than ever before. At the same time, marketing has changed and developed dramatically. Universities that are able to fully utilize the tools brought about by digital marketing and communicate effectively with today’s digital native generation will be best placed to thrive today and in the future.

This session will use a mixture of data, insights and examples from within and outside the sector to demonstrate what best practice in digital marketing looks like.

Learning Outcomes:

  • How to plan and implement digital marketing campaigns
  • The latest tools and techniques available for digital marketing
  • How to use data to make marketing decisions

 

Tuesday, 6 February, 11:00- 12:00, The University of Wollongong, Dubai:

Presented by Jonah Duffin, this session will outline some of the top trends in transnational education.

With over 67 million visits to its sites, Hotcourses has a wealth of real-time data to provide a helicopter view of the sector and the behaviour of prospective students as they research their study options. Hotcourses Group recently expanded its offering to include a transnational education course search. The addition of 3,400 TNE programs allows students to search for courses in their own country, or overseas, with a degree awarded from a foreign university.

This session will use up-to-the-minute data to talk through the current sector trends, paying particular attention to the growing TNE sector.

Learning Outcomes:

  • Current trends in international student demand
  • Current trends in student demand for TNE
  • How political and socio-economic factors impact on student demand trends

Find out more here: http://bit.ly/2Fkphid

APAIE

 

Hotcourses Group is delighted to present at the 13th Asia-Pacific Association for International Education (APAIE): Impact of The Fourth Industrial Revolution on Higher Education in the Asia Pacific.

 

Tuesday, 27 March, 11:00- 12:30, Sands Expo & Convention Centre at Marina Bay Sands:

Vik Singh, Hotcourses Group General Manager for the Asia Pacific region, will be presenting on how to optimize international strategy by using real-time data and how the Hotcourses Insights tool can assist universities in making informed and up-to-date decisions. Co-presenting is Michelle Hosemann, Marketing Manager, Monash University.

Upcoming events

30 January- 1 February, York, United Kingdom

Strategic Marketing Institute 2018

30 January- 1 February, York, United Kingdom
We are proud to announce our official primary sponsorship of CASE’s Strategic Marketing Institute 2018. This 3-day event explores what it means to be an outstanding marketer in the international arena. Hotcourses Group will be presenting and participating in two sessions.

 

Tuesday, 30 January 2018, 7.30pm

Jonah Duffin, Chief Marketing Officer of Hotcourses, will be sharing his expert insights during an after-dinner presentation.

 

Wednesday 31 January 2018, 1.30-2.30pm, Main Plenary

The Student Experience as an Expression of Brand Values: Jonah Duffin will be joining Helen Pennack (University of Warwick) and Justin Cole (Sheffield Hallam University) for a panel discussion on the way the student experience is an expression of brand values and how this is changing.  The session will be chaired by Tricia King. 

 

Find out more here: http://www.case.org/Conferences_and_Training/Strategic_Marketing_Institute_2018.html

CASE Advancement Conference in the Middle East

5 – 7 February 2018, Dubai, UAE

Hotcourses Group will be presenting at the inaugural CASE Advancement Conference in Dubai, which aims to bring international best industry practices to universities and schools in the Middle East and surrounding regions.

 

Monday, 5 February, 3:45- 4:45pm, The University of Wollongong, Dubai:

Jonah Duffin, Chief Marketing Officer of Hotcourses, will be presenting on best practice in digital marketing to aid student recruitment.

Prospective students are making complex, expensive and often life-changing decisions in tumultuous socio-economic times. They have more global choice and English-taught programmes to choose from than ever before. At the same time, marketing has changed and developed dramatically. Universities that are able to fully utilize the tools brought about by digital marketing and communicate effectively with today’s digital native generation will be best placed to thrive today and in the future.

This session will use a mixture of data, insights and examples from within and outside the sector to demonstrate what best practice in digital marketing looks like.

Learning Outcomes:

  • How to plan and implement digital marketing campaigns
  • The latest tools and techniques available for digital marketing
  • How to use data to make marketing decisions

 

Tuesday, 6 February, 11:00- 12:00, The University of Wollongong, Dubai:

Presented by Jonah Duffin, this session will outline some of the top trends in transnational education.

With over 67 million visits to its sites, Hotcourses has a wealth of real-time data to provide a helicopter view of the sector and the behaviour of prospective students as they research their study options. Hotcourses Group recently expanded its offering to include a transnational education course search. The addition of 3,400 TNE programs allows students to search for courses in their own country, or overseas, with a degree awarded from a foreign university.

This session will use up-to-the-minute data to talk through the current sector trends, paying particular attention to the growing TNE sector.

Learning Outcomes:

  • Current trends in international student demand
  • Current trends in student demand for TNE
  • How political and socio-economic factors impact on student demand trends

Find out more here: http://bit.ly/2Fkphid

25-29 March 2018, Singapore

APAIE

Hotcourses Group is delighted to present at the 13th Asia-Pacific Association for International Education (APAIE): Impact of The Fourth Industrial Revolution on Higher Education in the Asia Pacific.

 

Tuesday, 27 March, 11:00- 12:30, Sands Expo & Convention Centre at Marina Bay Sands:

Vik Singh, Hotcourses Group General Manager for the Asia Pacific region, will be presenting on how to optimize international strategy by using real-time data and how the Hotcourses Insights tool can assist universities in making informed and up-to-date decisions. Co-presenting is Michelle Hosemann, Marketing Manager, Monash University.