NAFSA 2017 Annual Conference

With international educators from around the attending this industry-leading conference, it was a week of invaluable networking, educating, and learning. View the events and presentations that Hotcourses led throughout the week.

Hotcourses Group International Student Recruitment Forum

Luxe City Center Hotel LA | May 29, 2017 | 2:30pm – 5:30pm

Major political events over the past year have left international educators in a state of unease. Leaning on data and results from previous years may not be adequate to inform future strategy. While there are many unknowns regarding future government policies, and how those policies will affect international student mobility, colleges and universities have tools available to prepare for the impact.


This insights day brings together a range of perspectives to understand the impact on the higher education sector, for international student recruitment, and for students themselves. Informed by past events, in addition to the latest Hotcourses data on the research and inquiry analytics of over 34 million prospective international students, this event will give real-time perspective on how universities can best position themselves in the current climate.



Click on the links below to access the day’s presentations

Hilary Dunn, Hotcourses: International Student Survey Results
Melissa Mace, Maryville & Chris Markey, Hotcourses: Identifying Actionable Strategic Opportunity via Big Data

Hotcourses Group and IELTS Reception

Luxe City Center Hotel LA | May 29, 2017 | 6:00pm – 9:00pm

We were delighted that so many university and sector partners and contacts could join us for our evening reception with IELTS on the rooftop of the Luxe City Center Hotel


NAFSA Concurrent Session

Los Angeles Convention Center (Room TBD) |  May 31, 2017 | 8:30am – 9:30am

Data Driving Decisions: Identifying Trends and Opportunities in Diversification Markets

Understanding diversification markets is becoming increasingly important for international student recruiters. Using data trends and behavior patterns, presenters will identify new markets and demonstrate how student preferences are shifting. A case study will demonstrate how the data presented can inform digital recruitment plans. This session was selected as the Region XI conference highlight.



  • Simon Emmett, CEO, Hotcourses Group
  • Bryan Gross, Vice President For Enrollment Management, Western New England University



Click below to access the presentation

Data Driving Decisions: Identifying Trends & Opportunities in Diversification Markets

NAFSA Poster Presentation

Los Angeles Convention Center (Exhibit Hall) |  May 31, 2017 | 11:15am – 12:45pm

Cultivating an internationally diverse campus

The session analyzes research behavior and trends of 32 million international-bound students to guide institutions on building a balanced campus.


Using Analytics to Optimize Conversion and Measure ROI

Gone are the days of pure intuition decision making. Learn how to use analytics to optimize international student conversion paths and measure the return on investment of digital recruitment channels.


Diversifying into Southeast Asia: Hedging Against Political and Economic Instability

Explore Southeast Asia as a prime diversification market. Uncover insights from over 10 million Southeast Asian students researching universities abroad and hear strategies for entering this market.