Let us introduce ourselves
Market Intelligence Tools
That offer unique insight into future student behaviour and trends
That transform university tracking and culture conversion
From training to auditing to ensure you are maximising traffic to your site
Meet the insights team
We have the resource to deliver help and support to over 6,000 global course providers with over 400,000 courses
Henry Baggridge – Senior Data Analyst
Henry is our in-house data analytics expert and has been responsible for implementing and monitoring the performance across all sites within the Hotcourses Group portfolio. With a keen interest in tracking and performance monitoring he now shares his knowledge with university teams through bespoke consultancy work, a professional training programme which he hosts once a month and ongoing analytics support.
Neil Pearson – Chief Technology Officer
As CTO at Hotcourses, Neil’s main responsibility is to help make our websites brilliant. Key to that is supporting our talented Content, Data, Design, Dev, Marketing & Product teams and pushing forward with projects that uncover new opportunities. When he’s allowed to venture out of the office, his 16 years of digital experience help bring an enormous amount of practical guidance to his training and seminars.
Aaron Porter – Director of Insights
Aaron has responsibility for sharing trends and insights across the global suite of websites to inform and support education providers in their marketing and recruitment plans. Before Hotcourses, Aaron was President of the National Union of Students and has also served as a non-executive director on a number of sector bodies, including UCAS, the HE Academy and the Office of Independent Adjudicator.
Bernard Kingston – Creator, The Complete University Guide
Bernard is now a university consultant, having spent many years working in the higher education sector. His past roles include Director of the Careers Advisory Service and Director of International Affairs at the University of Sheffield. He is a past president of the Association of Graduate Careers Advisory Services (Agcas) and has advised governments and universities in Asia, Africa, Australia and the UK.
Available on an Institution license basis, we enable you to create your own reports using our data.
Higher Education demand tool
Access real-time market intelligence on users at the research stage of their application journey. Compare demand for course on a 1-to-1 basis with another institution, and view key demographic information about students looking to enquire, and apply.
International recruitment demand tool
Observe insights, trends and patterns into prospective international students researching their Higher Education options at global, country and institution level. Over the past two years we have logged over 10 million monthly page views, tracked 200 separate metrics and crunched over 2 billion individual pieces of data
Using insights to create bespoke research projects
We’ve worked in partnership with Universities, and higher education providers to help inform the education sector on the state of the market. Here are some examples of our most recent work:
What our customers say
“There are a number of colleagues across the organisation, who now have access to the domestic and international insights tools, which will be very helpful in terms of their market research activity and providing evidence of engagement with the university in home and international markets. This will be an invaluable tool to help us plan our future domestic and international student recruitment and marketing campaigns.”
"This tool will provide us with real time market intelligence on future students, which is non-existent in the sector."
Are you able to measure your business outcome, rather than just count visitors to your site? Through our services you will be able to understand the fundamental aspects of effective digital marketing, from identifying users of your website & tracking the effectiveness of marketing campaigns, to improving user experience